A Fitness Center Where Every Body Benefits Marketing Essay

A Fitness Center Where Every Body Benefits Marketing Essay Entrepreneurship project that was assigned to us was to make a business plan of a new business venture. The report covers the core concepts that are involved in the making of and implementation of a new companys business plan. Identifying the opportunity and taking the initiative towards something novel and different, a new venture concept that I have decided is a fitness center. This report contains about the company, identification of the target market, strategies to penetrate in the target market segmenting it to different locations, the industry analysis, marketing plan and positioning of the company, effective pricing strategy, how to promote it to clients through different strategies of advertising and promotion, the operational plan for the early stages of the company and the financial factors that are major challenges for the company THE BUSINESS Our vision: To make BODYFIT a place where every body benefits. Mission statement: Your fitness is our priority. We strive to provide you a safe, healthy and secure fitness environment. where customers can achieve their fitness goals. Our professional, expert and qualified staff is committed to the highest level dedication that ensures the satisfaction of customers fitness with motivation and quality Opportunity (potential business): We are going to launch new company in Islamabad, Pakistan which is basically a fitness center/club. In Islamabad, there are already few companies that are providing such services like FIT n FLEX, METAFITNOSIS, and FITNESS FIRST, ULTIMATE GYM etc. so there is a room for a new fitness center to establish and capture the market and response. As we have recently seen this trend that people are becoming conscious day by day about their health and fitness and they want such a place where they can get fitness under proper guidance from professionals. So by setting up our fitness center we can cater the needs of our customers by providing unique services under one roof, and get our market share in health industry. MANAGEMENT STRUCTURE Board of Directors: initially the board of directors will be the inside investors who providing with the necessary funding and investment to the company. Law firm: Accounting firm:KPMG Consulting firm: The management team is very crucial for any business success. Our team consists of dedicated members who strive to achieve the maximum benefit for the organization and its customers. Of them MD will play vital role in management by using his expertise and knowledge in the smooth and efficient running of the organization. He would have to oversee and control all the major departments of the company. COMPANY STRUCTURE INTELLECTUAL PROPERTY The company would be established under the legal structure of: Private LTD Company. And the brand name would be protected through registering the company name so that it cannot be copied. As per requirement patents and copyrights would also be applied for. The company will consist of the following departments and their duties would be as follows:- Management department As our vision and mission statement, management departments aim is to translate vision and mission in strategic manner to achieve the targets and goals. As this department is the backbone of any organization. The managing Director (MD) will control the structure of the organization. Finance department To make the required statements and analysis such as Budgeting, Cash flow Profit and loss statement, Expense sheet, Project plan sheet, Financial analysis, Balance sheet etc HR department   Making necessary adjustments in terms of human resource such as training, hiring, recruiting, appraising, evaluating and compensation packages. Accounts department Updating accounts on the daily basis and giving reports to the management. Security department Providing safe environment to the customers and management. Maintenance department Making sure that every machinery and equipment is in place and up and running. Rules and regulations: Necessary rules and regulations will be laid down to for adherence to company policies to provide members a safe, enjoyable, healthy and comfortable experience. The members and guest would have to sign the required documents before using the fitness center facilities. And if some changes are made to the policies our members will be informed beforehand. INDUSTRY ANALYSIS As also mentioned above that recent trend of people becoming conscious day by day about their health and fitness concerns. So this is a very good opportunity for us to enter into and start a fitness center. As this market is still in its growing stage there is a high chance of earning profit by providing these services to our customers. for this we also conducted a SWOT analysis of our project which is as follows. SWOT analysis: Strengths: Friendly, safe and healthy environment. International standard equipments from USA. Professionally qualified and expert trainers. Diversified and flexible training program tailored for each customer. Separate timings for males and females, and Co facility for specific timings for couples only Weaknesses: Less space for future project extension. Limited number of members can be given membership due to less space. Lack of Experience in this industry. Threats: Established Competitor (FIT n FLEX, METAFITNOSIS) Higher than expected Cost. Contingencies. Legal and Security Issues. Opportunities: Market is still not saturated which provides incentives to expansion. Collaborate with well renowned fitness centers nationally and internationally. Market segmentation and Target market Marketing segmentation will be done on the basis of Geographical region City = Islamabad Area = E, F and G sectors In future we plan to open our branch in Bahria town. Demographic factors Age = from 12-45 and above Gender = male and female Occupation= no restriction in terms of occupation we would be targeting everyone who can afford. Psychographic Values and Life Style Achievers   Health conscious Sporty Party goers Stylish Identifying possible competitive advantages. As the Company is new in the market, with different features and attributes, so the management have identified that competitive advantage are its unique services, and good team. MARKETING PLAN Actually marketing plan consists of all those items that create and increase the demand of its product. PRODUCTS SERVICES GYM WORKOUT BODYBUILDING: COMBINED GYM. We would be providing our members with top notch international standard, the very latest and advanced equipment, that will guarantee a comfortable and effective exercise experience. A personal training program will also be offered to customers who require full attention from our expert trainers. State of the art Gym that will have around 90 plus machines. Consisting of:- 1-Light weight area.   2-Heavy Weight area for professional and extensive body building program. LADIES: A separate area for ladies consisting of the equipment specially for their purpose. exclusive state of the art Gym.   1-Light weight area Equipped with Biomechanical Machines. 2-Heavy Weight area (specifically for women) Equipped with Heavy Machines for professionals SWIM SCHOOL: Private classes would be available at any level for adults as well as children. Children must be at least 8 years old to participate in private lessons Our pool would be a rectangle shaped pool with sun beds, a mini island, rockeries, waterfall etc Temperature controlled water with standard filtering system. MASSAGE SERVICES:   we would also be providing massage services to our market. Our dedicated staff is eager to graciously pamper you from the moment you arrive, stressed, until you depart, refreshed and re-energized. PRICING The pricing strategy portion of the marketing plan involves determining how we will price our product or service; the price we charge has to be competitive but still allow us to make a reasonable profit. We would be charging different price depending on the package that the customer has opted for and the time period for which he/she wishes to join our fitness center. We set our prices by examining how much it costs us to produce the product or service and adding a fair price for the benefits that the client will enjoy. Place:- We have bought a land in F-9 park which is an ideal location for our business. The place and the surrounding and the atmosphere provided in our club is perfect for our customers as it will be away from the noisy and busy area of the city. PROMOTION:- Different mediums will be used to communicate to our market. The tools which we would be focusing on for launching our business would be advertising and public relation. Which will include. RADIO: The reason for choosing radio is because of its large mass appeal and secondly it is less costly compared to television advertisement. Newspaper and magazine Press relations:-Creating and placing news worthy information in the news media to attract attention to a person, product or service. Public affairs:-Building and maintaining national or local community relations is called public affairs. Public relations are used to promote products. We would be having our own website and company pages on social networking sites. To keep on informing our customers. OPERATIONS PLAN Operational plan includes the day to day activities of our business and how we would be working towards providing the services to the customers. as already mentioned before we are providing fitness services to our customers in terms of gym, swimming and massage facilities. We would be providing services ourselves and it wont be outsourced or contracted out to some other firm. The location of our business is in sector F-9 of Islamabad. As such we wont be requiring or needing a place to keep inventories as we primarily are providing services to our customers. However, we would be requiring some space for machinery that is out of order and for maintenance purposes. We at BODYFIT will ensure that our members get high quality satisfied services. We will be regularly asking our members for feedback and ways to improve our services. We will make sure that our equipment is in the best possible condition while maintenance will be done frequently. Rules and policies regarding the operations will be mentioned in the rules and regulations section which will be signed by each and every member before becoming a part of BODYFIT. FINANCIAL PLANS In order to start the business we would be requiring fairly large amount of investment. For that purpose we have decided to split the investment in terms of loans and equity. 60% of the funding required will be attained through bank loan and the rest 40% will be financed by equity that is through shareholders. Our main source of revenue will come in two ways. 60-70% of revenue will come through the monthly fees and membership fees from the customers. and remaining revenue will come from the consulting services that we will be giving in terms of personal training. Salaries of staff and trainers and rent are the two major expenses while depreciation is another significant cost that will increase as the company develops.   Purchasing of fitness medical and office equipment is expensive constant replacement will be needed to minimize depreciation costs and maintain a competitive edge.   In order to maintain steady gross margins salaries and advertising expenses are not likely to increase within the first two years of operation. The company would be frequently evaluating and assessing its financial postion interms of profit and loss statement, balance sheet and cash flow statements. And keep an eye on working capital so that the business is able to meet its short term financial obligations and smooth running of the business. The most important financial indicators are net increase in cash and net income. Net increase from cash will represent the relationship between net income and net cash from operating activities. The greater the increase is the better it is for the companys level of financial strength at that point in time.

Winning the Lottery

Victor M. Rivera Christina ENG 1250, EOL53 26 January 2013 Winning the lottery Winning the lottery is the wish and desire of every person in the world. In Fact, it can either make life miserable or wonderful, full of joy. It can cause a change of personality in steadily. But, when individuals that lived a normal poor or middle class life overnight become worth more than they could ever imagine. At that point, it creates life risk, family issues, or even depression. Overall there’s a good and bad side to winning the lottery. Like getting rid of debt, or taking care of your family future.Considering the luck of winning the lottery, there are a few cause and effect to that tremendous change of life which will affect each and everyone in your path of lifestyle forever. Wishing to be a lottery winner sound great but when the actual moment arrives, it will transform each and every person in a different way for life. â€Å"Why is winning the lottery great? † First of all, it c an help you pay all debt and help establish a better future for loved ones. But, also can create more debt if you don’t know how to manage your money right. It can help your children future as well by providing better education and a secure ticket to college.In fact, it can be opposite children decided not attending further education or waste the life saving on other unimportant things. There’s even time it can be a life risk. Everyone in the world will know the winner of the lottery ticket. It would also create an uncomfortable environment. Everything will change from being a calm easy going day to having daily reporters at your door steps, having agencies calling to provide there services, or even at same time people will start calling for a part of the money like family members, friends, and other source asking for help.Establishing safety and security procedures would have to be the first step to any millionaire winner overnight. Deborah L. Jacobs, Forbes staff sta tes, â€Å"As it happens, winning the lottery isn’t always the happy ending to a life story anyway†(par. 4). According to numerous winners it can help or destroy your family. More money is more problems. Which in the future can change your kind, sweet heart to a mean, cold-hearted person brought upon of the numerous attention and pressure from family, friends, and other sources. It will or can lead to depression. Depression can lead to spending, drinking, or even bigger terrible things.Everything is going to be difficult in a way with money or without money. Winning the lottery is everyone’s dream but it can really become a nightmare. By, simply playing $5, $10, or $15 at your local gas station. It can make an incredible change to your life style and future. Without knowing if the changes will be for better or worse. Sadly to say money doesn’t always bring happiness like some people would think and can cause distress, rather than joy. Disappoint my come f rom having that amount of money in your life. Eventually not matter what you do and say life is going to be like being on a spot light your whole entire life.Your biggest responsibility will be to secure, protect, and guarantee the safety of yourself and nearby family. Well, every choice in life has a cause and effect. So, sometimes it takes more thinking to obtain a better answer or just analysis the situation you can probably determine the outcome. Winning the lottery can give you a lot but, also can take from you the most valuable and priceless possession you ever had before. Work Cited Jacobs, Deborah L. â€Å"Winning the Lottery Isn't Alway a Happy Ending. † N. p. , 28 Nov. 2012. Web. .

Unit 9 the Welfare System Human Services and Social Policy

The Welfare System The Welfare System Instructor: Dr. Michelle March HN300-01 DUE: 12/20/2011 Instructor: Dr. Michelle March HN300-01 DUE: 12/20/2011 Franklin Moe, Jr. Human Services & Social Policy Franklin Moe, Jr. Human Services & Social Policy To understand the â€Å"Welfare System† one must know its history. The American welfare system has changed dramatically over the past 80 years. A 100 years ago, families, local communities, and charities; typically religious based, served as the safety net for those who had fallen on hard times. The Great Depression of the 1930s would see a change in social policy with the passing of President Roosevelt’s â€Å"New Deal† establishing Social Security and Aid to Dependent Children (ADC. ) Thus was born the American Welfare System. The U. S. welfare system stayed in the hands of the federal government for the next sixty-one years. Many Americans were unhappy with the welfare system, claiming that individuals were abusing the welfare programs by not applying for jobs, having more children just to get more aid, and staying unmarried so as to qualify for greater benefits. Further expansion came with the Johnson’s administration in the 1960s with the establishment of Medicare, Medicaid, Public Housing, and other programs. During the Reagan presidency it was claimed that mothers with infants should not be allowed to become dependent on the welfare system, and that providing assistance for children under one year of age constituted such â€Å"dependency† The welfare system remained relatively unchanged till 1996 when President Clinton signed a sweeping welfare reform law that is still a hot topic of public controversy today. When Clinton was elected he had the intention of changing the welfare system. In 1996 the Republican Congress passed a reform law signed by President Clinton that gave the control of the welfare system back to the states. Conservatives claim a dramatic decline in welfare caseloads, while Liberals attribute the decline to a once healthy economy (www. welfareinfo. org). â€Å"Compared with those of other western industrialized nations, the U. S. social safety net is exceptional in numerous ways. Federal, state, and local governments in the United States spend far less on social welfare per capita than do peer nations† (Schaefer & Simmons, 2009 p. 1). The purpose of the welfare system is to address social problems (www. policyalmanac. org (ND) retrieved 11/27/11). â€Å"Some argue that the â€Å"importance† of a social problem depends on two things (1) the power and social status of those who are defining the problem and urging the expenditure of resources toward a solution and (2) the sheer number of people affected. Thus, the more people affected and the greater the social power and status of those urging a solution, the more important the social problem† (Chambers & Wedel 2009 p. 7). However, it should be understood that social problems are â€Å"highly variable and depend on the viewer† (Chamber & Wedel 2009 p. 9). â€Å"There are four points to consider when doing a social problem analysis: 1) Identify the way the problem is defined. 2) Identify the cause(s) to which the problem is attributed (its antecedents) and is most serious consequences. 3) Identify the ideology-the values, that is-that makes the events of concern come to be defined as a problem. 4) Identify who benefits (gains) and who suffers (loses) from the existence of the problem† (Chambers & Wedel 2009 pp. 9-10). The welfare system is too complex a subject, and the social problems the system addresses are beyond the scope of this essay. However, I will discuss the goal and objectives for creating the welfare system, and address how these services are distributed. The federal government provides assistance through Temporary Assistance for Needy Families (TANF). TANF is a grant given to each state to run their own welfare programs. The TANF grant requires that all recipients of welfare aid must find work within two years of receiving aid, including single parents who are required to work at least 30 hours per week. Failure to comply with work requirements could result in loss of benefits. Eligibility for a welfare program depends on numerous factors. Eligibility is determined using gross and net income, size of the family, and any crisis situation such as medical emergencies, pregnancy, homelessness or unemployment (www. welfareinfo. org retrieved 12/12/11). A case worker is assigned to those applying for aid. They will gather all the necessary information to determine the amount and type of benefits that an individual is eligible for. The new welfare system actively discourages mothers from marrying. As the entire emphasis is now on getting the mothers into the workforce, and adding that the period during which they can receive â€Å"benefits† greatly extends if they remain single, the new version of the welfare system is both undermining traditional family values and even contributing to the poverty level by its continuing focus on keeping mothers single and in the workforce. One cannot talk about the welfare system without a focus on child welfare. Child welfare is a broad term that is used to describe the process of protecting children from abuse and neglect. A comprehensive child welfare system usually has multiple components and may involve numerous social services agencies working together in a community to provide a safety net for vulnerable children. In most communities a child welfare services include investigations of child maltreatment, foster care, protective living arrangements for children, counseling, financial assistance, and adoption programs. The scope and quality of child welfare services varies a great deal from one community to another (www. welfareinfo. org retrieved 12/13/11). The purpose of the investigative program is to inquire into allegations of abuse and neglect. Many times these referrals are screened out. Many of these investigations do not turn up any evidence of neglect or abuse however, when the children are in imminent danger of harm from further abuse or neglect, the children services investigations will turn the case over for placement. Most child welfare services also provide foster care. Foster care can consist of emergency shelters where children are housed for a few hours or days. Foster care parents who open their homes where children who need a safe haven for a few weeks or months, or long term foster care homes where children may live for years. Some child welfare services programs also operate residential programs which are specialized to provide care for children who may suffer from extreme emotional and behavioral problems. However, there are more children in need of foster care than there are foster homes and group homes in which to place them, child welfare agencies typically have programs for what is known as family preservation. The purpose of these family preservation programs is to provide intense counseling and support for a multitude of family problems according to The History of the Welfare System (www. voices. yahoo. om retrieved 12/12/11). Families involved in these programs may have a combination of problems that range from substance abuse, domestic violence, emotional problems, severe mental disorders, financial difficulties, and lack of appropriate parenting skills. The family preservation programs provided through the child welfare system helped to keep children in their homes when the abuse or neglect was relatively mild. When the parents receive the proper kinds of support and intervention many of them are able to continue to provide care for their children and keep them free of abuse or neglect (www. elfareinfo. org retrieved 12/14/11). Many child welfare programs also incorporate eligibility programs that provide welfare benefits to enable parents who live in poverty to apply for food stamps, Medicaid, childcare subsidies, housing subsidies, and other assistance to help these parents provide basic needs for their children. The ability to access these services allows many families to feel less stress in taking care of their children, and helps keep children from having their basic needs for food, clothing, and shelter go unmet (www. welfareinfo. org retrieved 12/15/11). Most child welfare services also have programs that arrange for adoption. Adoption is necessary for child welfare programs so that permanent homes can be found for those children whose parents are unable to raise them in a safe healthy environment. The termination of parental rights is the last resort for families who are not able to keep their children safe, but this process occurs after all the alternatives that child welfare programs have to offer and have been tried. The welfare system in and of itself is nothing; it is a conglomeration of policies and programs. There are three styles of welfare policy analysis: the analytic-descriptive, the value-committed, and the value-critical methods (Chambers & Wedel, 2009 p. 44). While recognizing that political occasions will arise during which is essential? The value-committed approach is rejected because it is not open to new data or conclusions. The fact argues for the value-critical style which forces into the open, the effects of ideology is inherent in the analytic method use. The analytic-descriptive method fails as a policy analysis because it commits the analyst to unattainable assumptions. Such assumptions can be unrealistic because any judgment of social programs requires judgment of social worthiness (Chambers & Wedel, 2009, p. 44). Chambers and Wedel explain there are six policy elements which form the cornerstone of every policy and program of the welfare system. It is these elements on which the practical social policy analyst ultimately will base judgments about a policy or program. The six policy elements are as follows: 1. Goals and Objectives 2. Forms of benefits or services delivered 3. Entitlement (eligibility rules) . Administrative or organizational structure for service delivery 5. Financing method 6. Interaction among the foregoing elements These six are without which a policy or program cannot be operated, they are necessary to implement a policy or program within the welfare system (2009, p. 38). Many studies have examined the effect of the Personal Responsibility and Work Opportunity Reconciliation Act of 1996 (PRWORA) on employment trends, financial security and family structure, but few have considered the implications for mental health issues. Yet mental health is central to a key objective of welfare reform. Results suggest that before PRWORA, welfare recipients did not differ from other poor women in depressive or alcohol dependence symptoms. Ten years after the reform, welfare recipients experience more depressive symptoms than other poor women. This suggests that welfare reform left unusually symptomatic women on rolls. The finding also suggests that mental health services are critical if welfare recipients are to succeed in making the transaction from welfare to work (Rote & Quandagno, June 2011, p. 29-245). Changes will come over time, administrations will continue to tweak the system here and there in the hopes of coming up with something better than previous generations. Drug testing may very well be a viable way to control abuse of the welfare system in the future too, welfare policies and programs are a hit and miss kind of thing, and it will be interesting to see what the future holds for the welfare system. Pov erty is a phenomenon within a capitalistic society. No amount of funding appropriated for the welfare system will ever be able to completely eradicate poverty. Some people, no matter how much resources they are given, cannot pull themselves out of the clutches of poverty. This has been proven time after time when poverty stricken people win the lottery and end up worse off than they were before winning. As long as there is poverty then we can hope at least in the United States of America there is the welfare system to fall back on for the truly needy. References www. welfareinfo. org Schaeffer, H. L. amp; Simmons, E. D. The development of an unequal social safety net: Journal of Sociology and Welfare, Sep 2009, vol. 36 issue 3, p179-199 www. policyalmanac. org/social_welfare/index. shtml Chambers, D. E. , & Wedel, K. E. (2009). Social policy and social programs: A method for the practical policy analyst (5th ed. ). Boston, MA: Pearson www. voices. yahoo. com/welfare Rote, S. & Quandagno, J. : Depression and Alcohol Dependence among Po or Women: Before and After Welfare Reform: Social Service Review; Jun2011, vol 85 Issue 2, p229-245, 17p.

Corporate Social Responsibility in Nigerias...

TITLE PAGE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE BY EZEIGWE, GRACE CHINYERE BA/2007/163 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINSTRATION, CARITAS UNIVERSITY, AMORJI- NIKE, ENUGU, ENUGU STATE. IN PARTTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B.Sc.) DEGREE IN BUSINESS ADMINISTRATION. AUGUST, 2010. CERTIFICATION This is to certify that this project written by Ezeigwe G. Chinyere With Reg/No.BA/2007/163, has been duly supervised, approved and found adequate in scope and content for the award of Bachelor of Science Degree in Business Administration, in the†¦show more content†¦Background of Study 2. Statement of the Problem 3. Purpose of the Study 4. Research Questions / Hypothesis 5. Significance of study 6. Limitation of study 7. Scope of study 8. Definition of special terms CHAPTER TWO: REVIEW OF RELATED LITERATURE 2.1 Theoretical Framework 2.2 Historical Background 2.3 Current Literature on theories postulated CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY 1. Research Design 2. Sources of Data 1. Primary Sources of Data 2. Secondary Sources of Data 3. Population of study 4. Sample Design and Determination of Sample Size 5. Methods of Data Collection 1. Questionnaire Design, Distribution and Collection of Responds 2. Secondary Method of Data Collection 3.6 Methods of Data Presentation and Analysis CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS 1. Data Presentation 2. Presentation According to Key Research Question 2. 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